![]() ![]() Content tool: automatic response, custom menu, hashtag, vote, searchĪt the top left there’s the messages counter (0), the new followers counter (27), and the total number of followers/users counter (17,191).Interactive: messages, likes, user management, videos.Content: graphics, media library, article.The menu on the left offers the following options: Once you have your WeChat business account, you can get started with creating a post: Click here to find out which WeChat account is right for you, and how to register a WeChat business account. ![]() These are then further divided into subscription accounts (engagement focus), service accounts (standard account for foreign companies otherwise shopping focus), and enterprise accounts (corporate customers, only for Chinese companies). In order to create and publish posts (articles) on WeChat, you need a WeChat business account. Festivities like Singles Day are a huge shopping phenomenon in the Middle Kingdom. Besides, follow the Chinese calendar and special holidays. Simply translating English ads likely won’t work very well in the Chinese market. Make sure everything works – from the QR code to links and moreĪs you are largely targeting a Chinese audience, keep in mind to create culturally appropriate engaging content.Focus on excellent user experience: keep it user-centered, easy to understand and navigate.Now that we’ve explored the general WeChat design guidelines, let us take a look at the most common pitfalls and things to keep in mind when designing content for WeChat, based on several years of our own experience! So, what does this mean in practice? Practical Tips for Reaching a Chinese Audience on WeChat Shareable: QR codes or link to your WeChat account pages in the article (and have a link to your own website/shop in the menu of your WeChat account).Interesting/relevant: trending hashtags.Generally speaking, an ideal post hits five marks Use QR codes linking to your own WeChat account.Assume people are not reading, but rather scrolling: repeat information, make it obvious, use emojis, highlight text.Use images, but don’t put text ON images.Less is more: focus on the essence of your message. ![]() But in general, users in China favor content created with these WeChat design guidelines in mind. WeChat Design Guidelinesĭepending on your brand, target audience, and objective (increase following, advertise a promotion, convert to an offline store, etc.) your creative content may vary. However, an official WeChat account is required if you plan to promote your brand actively and regularly on the app. Take a deep dive into which WeChat account is right for you, depending on which WeChat advertising (banner ads, moments ads, influencer ads) or marketing strategies you are implementing.
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